It was successfully selected into China TV shopping's domestic premium products

Since 2020, COVID-19 has put the whole entity economy in a state of stagnation, and many small and medium-sized enterprises have been in a predicament. Since then, the sporadic local epidemic has continuously stimulated the slow recovery of the economic environment. However, in the case of stagnation in many industries, the live broadcasting economy quickly entered people's vision through the outbreak of the epidemic, became the most beautiful scenery during China's anti epidemic period, and injected a strong driving force into the revitalization of China's economy. With the popularity of live broadcast of e-commerce, more and more people have entered this "emerging field". Many anchors have achieved great success in live broadcast e-commerce with their own supply chain and strong personnel.

However, the prosperity and development of live e-commerce has also bred chaos such as Bill swiping, fake goods, poor product quality and so on. In order to rectify the live broadcasting industry, CCTV has grandly launched the CCTV shopping "excellent domestic products" column, which is committed to promoting and supporting the rise of new domestic brands and enterprises. By exploring high-quality products, deeply analyzing the historical and cultural accumulation behind the brand, displaying the brand of goods with selling points, and relying on the strong brand endorsement of CCTV and the strong communication power of the mainstream media platform, Accelerate the establishment of brand identity and improve sales transformation, so as to help enterprises successfully survive the economic winter.

CCTV shopping "domestic products" program

Today, the offline selection activity of CCTV shopping's "excellent domestic products" column with the theme of "Empowering domestic brands to help fight poverty" was held in Shanghai. Ms. Zhang Jiyun of Shanghai cairuyun Ecological Textile Technology Co., Ltd. attended the selection activity with the domestic product "cairuyun brand natural colored cotton". Finally, with excellent product quality, perfect qualification materials and detailed inspection report, she was highly recognized by the selection director of the column of "excellent domestic products" and successfully selected into the column of "excellent domestic products" of CCTV shopping. Further in-depth cooperation will be reached with the column "excellent domestic products", with the help of the strong brand endorsement power of CCTV platform and the communication power of mainstream media platform, to create potential new domestic products and accelerate the establishment of consumers' brand identity.

Ms. Zhang Jiyun signed a group photo with Xue Kang, the collection editor of "excellent domestic products"

Ms. Zhang Jiyun was interviewed

Ms. Zhang Jiyun said that holding hands with CCTV this time is to choose the platform image of mainstream media to endorse its own brand from the general environment of media integration. This cooperation with CCTV shopping "national products" column is another new leap in brand building.

Cairuyun natural colored cotton

As the only TV shopping platform under CCTV, excellent domestic products has strong brand endorsement benefits that the internet live broadcasting platform does not have. The column will also continue to work hard on the road of mining high-quality domestic products, so as to bring more excellent domestic products to consumers.